Marketing and Education Materials
To browse these materials, select from the list at the left or scroll to the bottom of this page.
This page includes Farm to Institution branded marketing materials, a seasonality chart to assist you recognizing what grows in the Delaware Valley region, a glossary of terms to help you navigate all that confusing food terminology, and an inventory of practical cost saving measures that will aid you in your journey toward sustainability.
The posters and point of sale cards are designed to help publicize your local buying program, and inform your customers about what is grown in this region.
You can download low resolution versions of the point of sale cards and seasonality chart here. The high resolution POS cards, chart and posters are by request only. All these display materials are for institutions whose local purchasing practices fulfill the Farm to Institution criteria.
Criteria for Use of Farm to Institution Marketing Materials and Definition of “Local”
Use of these materials is restricted to institutions that: Purchase and serve to their customers at least 2 locally grown products continuously throughout the growing season, and/or have a farmer’s market on campus. Institutions must also show a real commitment to steadily increasing the variety and quantity of locally grown products in their dining services.
Farm to Institution means exactly that. It is a designation that applies specifically to locally farmed products sold to institutions. This does not mean products produced locally such as baked goods or prepared foods (though we do encourage support of any local businesses) unless it is a product that is made using locally farmed products and the farm sources can be identified. This explicitly excludes products from local processors (such as Hatfields or Herrs) that do not provide identifiable farm sources.
Product must be grown/produced by an identifiable source (i.e., it is possible to trace the product back to a particular farm/farmer). Product must come from within a 200-mile radius, or from the same state in which your institution is located.
White Dog Community Enterprises owns these branded materials and retains the right to limit their use. To ensure the integrity of the brand, display of any Farm to Institution materials must follow the above criteria and be approved by Farm to Institution staff.
Download point of sale materials:
PDF version (2,604 KB) Contains 
20 images with seasonal themes in full, half, quarter and eigth page formats
Request poster files (preview posters below)
Spring seasonal Fall seasonal
Summer seasonal 
Winter seasonal
Farmer poster 1 
Farmer poster 2
Download a seasonality chart for the Delaware Valley Region
HTML (jpeg, 677 KB) or PDF version (388 KB)
A full size printable version of this poster is available on request
Download a glossary of growing methods and marketing terms
for agricultural products
HTML or PDF version
Download a set of cost-saving, energy and waste management suggestions
HTML or PDF version
The posters above were made possible through the generous support of The University of Pennsylvania and were designed by Denyse Ringling of Studios G